Showroom gioiAtelier – Via Melchiorre Gioia 8, Milano Grand Opening 15/04/2024
A few steps away from the exclusive Gae Aulenti district and Corso Como in Milan, ITALAMP, a historic company in the Made in Italy lighting sector, opens 15th April the gioiAtelier showroom in partnership with Capital Collection. In this exceptional space, the extraordinary synergy between the two leading players in their respective segments comes to life. They have chosen to put their consolidated know-how and made in Italy culture at the service of creating environments devoted to beauty for the residential and contract project world. As a whole, the showroom covers an area of 200 m2, with 5 large windows offering ample visibility to the selection of products on display. The concept of the space, minimal and with an architectural imprint, is connotated by chromatic palette of warm and light nuances.
ITALAMP’s eclectic collections are displayed both in tune with the high-end furnishings of the Capital Collection and in exclusive areas, dedicated to table lamps, hanging lamps and mattresses respectively. Here the company’s products dialogue with each other in extraordinary compositions in which timeless collections – skillful interpreters of traditional Italian craftsmanship on precious materials such as crystal and Murano glass – meet contemporary design proposals. All this is the result of a careful balance between the historical manufacturing tradition that distinguishes the company and a careful look at new trends in the lighting world.
As in a fascinating journey, the visitor is transported to discover the brand’s bestselling and iconic collections – including Gran Collier, Filo, Caterina, Regolo, Universale, Dalì, Piola, Aurora, Munetta & Martina – alongside the solutions of the new Book KALEIDO and other novelties that will be presented at the Milan Design Week 2024. More specifically, KALEIDO is an inspirational collection of custom-made installations and stands as a concrete tool at the service of designers and architects, to give shape to ideas and translate them into light. It allows the creation of customisable lighting projects to interpret spaces in an exclusive way. An expression of ITALAMP’s craftsmanship, KALEIDO realizes the most ambitious visions in true design installations.
11 elements in Murano glass and ceramic – inspired by nature and which, by characteristic or vocation, depict free movement in space – can be combined at will according to the desired concept, giving rise to infinite possibilities of combinations of materials and colours. Each element is, in fact, available in a wide range of shades in which nuances of vibrant brilliance are juxtaposed with more neutral tones in a perspective of maximum design flexibility.
