Symbolo: the new code of authenticity in Italian design

The platform that brings blockchain to the service of excellence, ensuring authentication, traceability and a deep product-user connection

In the heart of Italian design, where every detail is an expression of creativity and mastery, a new dimension is emerging for the protection and enhancement of Made in Italy. This evolution is made possible by Symbolo, the platform that brings blockchain to the service of excellence, ensuring authentication, traceability and a deep connection between product and owner. A perfect combination of tradition and innovation, capable of rewriting the sector’s rules. Firmly believing in this vision is In Luxury, a commercial company founded by Paola Maffioli and Marco Mainardi, which has been operating in the luxury surfaces sector since 1994.

Always committed to promoting Italianness as an essential value, In Luxury has chosen to support Symbolo to offer companies an innovative solution against counterfeiting and for the enhancement of the identity of each creation. The platform, designed by Giovanni Vanini and Luca Bernasconi, allows each product to be associated with a unique digital certificate, which certifies its authenticity and traces its entire journey. An innovation that not only defends the value of the brands but creates a deep narrative around the object, involving the customer in an unprecedented experience of purchase and possession. Symbolo is not just a digital certificate but a bridge between the physical and digital worlds, combining technology and design in unprecedented harmony.

Authenticity, security and marketing: a new language for design

In addition to providing protection, Symbolo opens up new avenues for marketing and communication. Thanks to blockchain technology, companies can establish a direct relationship with their customers by sending exclusive notifications, updates and personalized services. It is not just a question of security but of identity: those who choose a product certified with NFTs enter an exclusive circuit where the value of authenticity is protected and enhanced.

In addition, the platform aligns perfectly with the new European directives on transparency and sustainability. By 2027, the furniture sector will have to adapt to the ESPR (Ecodesign for Sustainable Products Regulation), and Symbolo is anticipating introducing the concept of a digital product passport, the document that tells its origin, materials and environmental impact. That innovation not only responds to new market needs but creates a new standard for the intelligent management of product information, also regulated by Law No. 12 of 11 February 2019 governing blockchain technologies and smart contracts.

The future of design speaks the language of symbolo

Big names such as Moncler, LVMH, Chanel, Alfa Romeo, and Baxter have already embraced NFT-based solutions to ensure the authenticity of their creations. Italian design cannot and does not want to be left behind, as demonstrated by the requests from leading companies received in recent months. With Symbolo, the furniture sector enters a new era, where innovation is not just a choice, but a necessity to preserve the value and beauty of each creation.

At the next Salone del Mobile, Symbolo will be the voice of this transformation: a bridge between the manufacturing tradition and the technologies redesigning the concept of exclusivity. Those who believe that Italian excellence should be admired but also protected and told in the right way through innovative tools capable of redefining relationships throughout the supply chain.

In Luxury