We met Daniel Heckscher, the new director of the Stockholm Furniture Fair and Stockholm Design Week scheduled for 4-8 February 2025

Mr Heckscher, for more than 20 years, we have been Media Partners of the Stockholm Furniture and Lighting Fair with our magazines. Since the last edition, we have noticed how your entire team is looking for a new identity for your fair. A new dimension in search of an offer of sustainable furniture and furnishings, with a careful eye on materials and Design…

“We are surely working purposely to build the most exciting furniture and design fair worldwide. Not the widest, but the best one. With us, we have significant elements of the industry and several Swedish and international associations and organizations. We are building on the successes from the 2024 edition and promise to continue in the same positive direction. In addition to strong and inspiring content, where furniture and lighting companies make the core of the fair, we will also incorporate the materials industry, architecture, contemporary culture, and other creative disciplines such as fashion and art. For us, it is all about creating value for you and our visitors. We offer a fair that is sustainable, innovative, inspiring, and above all relevant to today’s design landscape.”

So, your staff has also grown to be able to pursue such a relevant evolution for your fair…

“That is correct. The dedicated team working with Stockholm Furniture Fair and Stockholm Design Week is steadily growing in number and strength. We are passionate about design in all its forms, powerful experiences, and the meeting between people. Together, we are the gathering force that makes a difference.”

Stockholm Furniture Fair, February 4-8, at Stockholmsmässan in Älvsjö.

Stockholm Furniture Fair