ADI Design Museum, Milano, 16-30, September 2024

The main content of the exhibition “Simone Micheli – DESIGN VISION – 60 years of life!” is dedicated to highlighting the relationship between formal coherence, functionality, technology, and sustainability present in Simone Micheli’s work.

The exhibition project, celebrating architect Simone Micheli‘s 60th birthday and 35-year career, features a targeted selection of 30 to 40 design products created over 35 years, along with video images dedicated to architectural and interior design projects. It will showcase Micheli’s ability to translate the complexity of our present into simplicity while also anticipating future trends. The products and projects presented in the exhibition will express rigor, linearity, and wonder. Their compositional and functional characteristics will illustrate the author’s idea of luxury, which traditionally involved opulence, extravagance, and the juxtaposition of extremely expensive materials.

For Simone Micheli, true luxury today is linked to a new balance between man, space, and time, as well as the role of technology and a “synesthetic project.”

“True luxury is represented more by voids than by fullness, by the desire to place man at the center of all thoughts with the awareness that the most important parameter is the dimension of time and the qualification of life through a new type of project.” – S.M.

The exhibition will also directly address this. The objects and systems on display will tell the story of the Italian creator’s intellectual continuity through their diverse metrics, ergonomics, and functions, along with his conceptual dictates such as:

Transforming the complexity of our time into simplicity

Always striving to transcend the barriers of the known reality by surpassing the stereotype

Imagining hybridization and contamination as necessary oxygenating entities for every project

Thinking of light as a physical material

Considering sustainability as an indispensable element in the meta-design phase

Always trying to extend the delta between the cost of the product or architectural work and the market price

Defining iconic and highly distinctive works

Generating continuous coherence

Paying meticulous attention to every detail

Maintaining an active awareness of the continuous variability of people’s social and behavioral dictates

Experiencing scale change as a stimulus to build different qualification stories

Always designing in deliberate dissonance with the context

Always placing man, his needs, and his desires at the center of every creation

EXHIBITION COLOPHON

ADI Design Museum

Piazza Compasso d’Oro 1,  Milano – Italia

16-30, September 2024

Opening 16 aprile ore 18

Exhibition curated Simone Micheli Architectural Hero

Project of exhibition design Simone Micheli Architect

Visual design Roberta Colla

Catalogue edited by (publisher in progress)

Texts edited by Francesco Scullica Architect

Simone Micheli, internationally renowned and award-winning architect, founded the Architecture Studio in 1990 and in 2003 he created the architecture company Simone Micheli Architectural Hero together with Roberta Colla. The society is based in Florence, Milan, Puntaldìa, Dubai, Rabat and Busan.

His professional activity ranges from master plans and architecture to interior, from design to visual, through graphics, communication and event organization.  He holds masters, conferences, workshops and lectures at universities, cultural institutes and institutions in many cities around the world.

His creations, always sustainable and environmentally conscious, are characterized by a strong identity and uniqueness. His works have been featured in the most important international exhibitions as well as in Italian and international newspapers, magazines and periodicals.

Simone Micheli