The selected brands are Altreforme, Bross, Bang & Olufsen, EPÒNIMO, Essenze Design, Euroluce Light of Italy, WallPepper®/Group

 

The street number is 43 via Manzoni, in the address of the new Milanese design: here stands Manzoni Hub, a container dedicated to interiors and contract services, hosting Made in Italy realities specialized in the production of furniture, surfaces and accessories. The synergic coexistence of brands is the fulcrum of this new space, coordinated by Alfa Project and its founders Alberto Parma, Andrea Crespi Reghizzi and Francesca Aletti, whose goal is to enhance not only the know-how and products of the partners but also to support professionals and private clients for turnkey projects.

The selected brands are Altreforme, Bross, Bang & Olufsen, EPÒNIMO, Essenze Design, Euroluce Light of Italy, WallPepper®/Group: companies with strong in-house production capacity, which jointly offer the product segments required for the creation of residential, business or hospitality environments. In the 135 square meters on two levels, seating, tables, wallpapers, wood flooring and boiserie, paints, upholstery and storage elements, aluminum furniture, decorative and technical lighting solutions, audio and video equipment are therefore interwoven into the rooms and open spaces of the new destination.

The interior, designed by the architect Francesca Aletti, has intentionally different intensities. It alternates vibrant rhythms and chromatic accents, sophisticated pauses with light and neutral tones, enveloping environments with a ‘box’ effect, bright and fresh work areas. “The idea is to create a continuously changing visit path, which can reproduce the sensation of finding yourself in the reading area of a house or a boutique hotel, in the meeting room of a prestigious professional studio or at the table of a jewelry store. In Manzoni Hub there are allusions to the domestic world, retail, hospitality, to the new scenarios of co-working or traditional workspaces, which thus trace the segments to which we refer” say the three entrepreneurs.

The different references are integrated into a coordinated and at the same time heterogeneous project. On the ground floor, overlooking a historic courtyard and with an independent entrance, there are three rooms: the first is petrol blue, with a lounge chair and padded poufs covered in green velvet, a black sofa, a coffee table in two shades of red and light fixtures in worked glass; the second interrupts the bright colors with ivory-toned walls and ceilings, a large oval table in Canaletto walnut, seats with light blue fabric and an enormous, sculptural composition of suspended spotlights. Finally, the third renews the vibrant chromatic energy suggested at the entrance, but with brick nuances combined with blue details and heat-treated oak.

Unique for the chosen shades, the rooms find a strong connection in the shared details, such as the decorative parquet flooring made to the architect’s design – in two essences with a sophisticated rhomboid pattern and brass inserts -, the wooden paneling, punctuated by vertical and horizontal elements with a triangular section, and the handle grips, again in satin brass.

The decorative matrix pervades every space of the showroom, like a trace capable of making us lose the sense of time, between echoes of the past and contemporary suggestions. The bathroom’s casing is characterized by a teal wallpaper, dotted with oriental-inspired marine fauna; the staircase winds with a botanical textured covering, also used for the risers of the steps, while a polished brass finish wall light, with the shape of a leaf, enriches the vegetal design. On the first floor, the operative area opens with a tribute to the city of Milan, in the wall illustration by Carlo Stanga, with suspended LED compositions characterized by worked glass diffusers, and details in black and gold, mixed with shades of bright yellow and red. The large glass openings that mark the ground floor culminate on the first level, with large arches framed by wrought iron structures, from which to observe the architectural features of old Milan.

“Via Manzoni is one of the most noble historical streets of our city, now enhanced by a growing presence of the world of design, which approaches lifestyle, fashion, to have contaminations and new creative ideas. It is among the buildings and the fervent atmosphere of this street that Manzoni Hub stands. It doesn’t have the characteristics of a showroom, nor of a house, nor an office: it is all of these things together” conclude Alberto Parma, Andrea Crespi Reghizzi and Francesca Aletti.

 

Manzoni Hub

 

Manzoni Hub – brand partners

 

Altreforme

Altreforme is an Italian company that produces high-end furniture collections and customized projects made mainly of aluminum.

 

Bross

The Bross company has been producing chairs, upholstered furniture, tables and furnishing accessories since 1981 and has established itself in the residential and contract market thanks to its cultured and timeless style.

 

Bang & Olufsen Prime Site

Prime Site Srl, founded in Milan in 1990, is a leader in the integration of advanced solutions for home automation, lighting, air conditioning, telecommunications and security in the residential, professional and nautical sectors. Main partner of Bang & Olufsen and Lutron, it stands out for innovations such as screen lift, magic mirror TV and unique customization of materials and finishes.

 

EPÒNIMO

EPÒNIMO was born in 2014 from a project by Federico Carandini and Alberto Colzani, with the aim of creating a contemporary furniture collection that would maintain the project principles of Design – a key element of both of their professional and cultural backgrounds – but address the changing aesthetics and sensibilities of today’s furniture world. The brand offers over 50 products and sells globally in the residential and contract world.

 

Essenze Design

In 2010, the ‘Essenze’ brand and its entirely made-to-measure proposals were born, which have decreed widespread market success, resulting in a move to new premises, where a furniture production line was also created.

 

Euroluce Light of Italy

Euroluce Light of Italy has developed collections capable of expressing elegance and refinement in classic and contemporary contexts, observing trends and innovation, with a constant dedication to creating products of great stylistic and design value. It proposes two product lines: ‘Elegance’ with a contemporary vision of the classic and ‘Twenty Brand Design’ in a modern and contemporary style. The company supports customers in the realisation of personalized ideas and requirements for customised solutions: this is why its design department is continuously being strengthened, collaborating with international professionals and focusing on research and development. The search for perfection, attention to detail and top-quality production are the result of the work of skilled craftsmen. Euroluce Light of Italy manages most of the process in-house: it has a mechanical workshop, an assembly sector, a prototype area and a department specialized in the realization of lampshades.

 

WallPepper®/Group

WallPepper®/Group, an authentic expression of high quality Made in Italy, produces its wallpapers only with natural, eco-friendly and fire-resistant materials. Technical excellence is combined with a vast stylistic offer rigorously tailored to the customer’s needs: each graphic is thus perfect for enhancing any space and environment, transforming the vertical surface into an unrepeatable, special and emotional narrative.