Maison&Objet Paris closes the doors of an autumn edition that highlights the triggering of a new organisational structure for its two annual shows: this in progress transition further bolsters the DNA of the leading BtoB show dedicated to the decoration, lifestyle and design market in France.
In spite of a challenging economic and political context, both in France and internationally, Maison&Objet offered premium curation, a multi-category French and international offering, new products and inspiration – the differentiating and powerful fundamentals of the show, which is celebrating its 30th anniversary this year. This streamlined edition attracted nearly 54,000 professionals to Paris, who were also able to immerse themselves in the festive atmosphere of Paris Design Week, an event dedicated to creativity that brings the capital to life to the rhythm of design.
On the exhibitor side, the show presented nearly 2,300 brands in its halls, a 14% decrease compared to September 2023. This decline can be largely attributed to the ‘negative publicity’ surrounding the impact of the Olympic Games, which led to some brands not taking part in this session.
The event maintained its strong international focus, with nearly 58% of exhibitors coming from abroad and 27% new brands. We delivered on our promise to offer concept stores, department stores and independent boutiques the chance to surprise their customers with a new and varied range of products for the festive season.
On the visitor side, the 10% decline reflects the current difficulties in the market. However, there were noticeable differences in the buyer profiles at the show. While the behaviour of retailers, with visits down 12%, reflects the turbulent context in which they are operating, particularly in Europe, specifiers and professionals in the HoReCa sector are showing renewed interest, with 16,500 unique visits to this year’s show. Visitor mapping also reveals positive indicators for brands, with significant growth in the number of visitors from India (+16%), with the US, the Middle East and Korea remaining at the same level as in September 2023. This demonstrates the interest in the show from project developers, as well as luxury and premium shops actively seeking new releases and inspiration. In Europe, Belgium, Italy and Germany are the leading visitors to the show.
Lastly, many exhibitors noted the quality and fresh perspectives of the attendees present at the show, with some visitors confirming substantial purchasing budgets.
53 923 unique visitors
75 091 visits
152 countries
33 718 French visitors
20 205 international visitors
Belgium: 2 896
Italy: 1 956
Germany: 1 479
United-Kingdom: 1 335
Netherlands: 1 398
Spain: 1 165
USA: 1 068
Switzerland: 891
India: 523
Italy: 131
Belgium: 123
Netherlands: 119
Germany: 113
Spain: 90
United-Kingdom: 83
Denmark: 68
Korea: 39
2 302 brands
615 new brands
63 countries
968 French brands
1334 international brands
Maison&Objet is a yearly two-session fair that complete each other while asserting their singularity. More to discover from January 16 to 20, and from September 4 to 8 next year!
