Salone del Mobile.Milano lands in New York for the first of three international events
A tribute to Italian design curated by Ferruccio Laviani in the heart of New York, with 23 Made in Italy brands and a calendar of talks dedicated to the culture of design: thus begins the Salone del Mobile.Milano’s new journey around the world. Next stops: Shanghai, with a sitespecific installation for Art Week, and Hong Kong, for the presentation of the SaloneSatellite collection.
The design community gathered in Bloomingdale’s New York flagship store to celebrate the opening of the Salone del Mobile.Milano’s installation Italian Design: from Classic to Contemporary. Curated by Ferruccio Laviani, this tribute to Italian design culture will be on display until September 29th. The installation will be accompanied by a series of engaging talks entitled Conversations about Italian Design, curated by Annalisa Rosso.
The Salone del Mobile.Milano chose New York City to kick off a rich program of international events that in 2024-25 will take the contents, protagonists and unique features of the Salone all over the world in this series of major events, talks and conferences.
The USA is the third-largest export market for the Italian Wood Furniture Sector, which in the first four months of this year posted a 5.2% increase in exports to reach €663.6 million (source: Federlegno Arredo Events Study Centre, data January-April 2024, % variation over January-April 2023). In the US, “Made in Italy” and Italian design in particular have earned an excellent reputation, one in which distribution channels play a crucial role: the single-brand and specialized stores, architectural design and engineering firms, and the construction companies as well. The United States is a land of experimentation, a reference market for the contract sector and large projects alike, in both the residential and hospitality sectors; these sectors in particular have always appealed to Italian design companies.
The project Italian Design: from Classic to Contemporary, curated by architect Ferruccio Laviani, was inspired by the imagery and works of Giorgio de Chirico, Mario Ceroli and Achille Castiglioni. The showcase, which unfolds in Bloomingdale’s sixth-floor Home/Furnishing department, consists of a selection of Italian design pieces that include icons and novelties from the catalogues of 23 emblematic brands as an expression of Italian furniture production at its finest: Artemide, Edra, Flexform, Flou, Foscarini, Frigerio, Gallotti&Radice, Gessi, Kartell, Lema, Living Divani, Minotti, Molteni&C, Oluce, Porro, Riva 1920, Scavolini, Sigma L2, Tacchini, Technogym, Turri, Villari, Visionnaire.
