In a fashion boutique, the choice of lighting must harmonize with the style and atmosphere of the place: attention to details and aesthetic minutiae is essential for a lighting project to express its full potential. The objective is to put customers at ease, make them feel at home, and at the same time highlight the collections and enhance them: a subtle balance that requires a proper study of the choice of lighting fixtures, of the collections displayed in the store, and of the limits imposed by the architectural structure of the rooms. Lighting tells and underlines a story: and it is the story of a place that attracts customers and pushes them to enter a fashion boutique.
Have you ever felt, after being attracted by a particularly captivating store window, the uncontrollable urge to enter a store? Or, on the contrary, has a poorly maintained shop window ever been enough to convince you not to set foot in it? Often it is the light itself that guides our choices and dictates our emotions. Imagine a shop window in which the products are not well lit: you will certainly not want to stop and look at them. In a fashion boutique, the first impression is everything: the objective is to capture the attention of those passing by. In this sense, lighting comes to the rescue: lights that will help you to give more breadth and depth to your shop window, to give more personality to your boutique, are essential to attract customers.
Thinking about the lighting of a fashion boutique means thinking about the style of the collections that will be stored inside: it is essential to highlight the colors, fabrics, palettes, and shades of the products, and it is also important to ensure that the light does not get in the way of the viewer. Light and product together will be the protagonists of the same show, two parts of the same emotion. It is important, therefore, to use appropriate lamps: a color rendering index (CRI) value higher than ninety will be sufficient to be sure to bring out the true color of your products.
LED lights, in this sense, are an excellent option: they offer clear illumination and true-to-life colors. The temperature of the light also plays a key role. Depending on the type of product you want to display, it will be better to use a warmer or cooler light. Sometimes in a fashion boutique there is also the need to highlight a particular line of new products. In this case, too, light comes to the rescue: it will be enough to use brighter lighting to capture the viewer’s attention. A lighting fixture is not only the light it diffuses but also an aesthetic element that enriches the atmosphere of the room in which it is located. For this reason, the choice of lamps must be very precise and reasoned. Choose lighting fixtures that are consistent with the taste of the room in which it is located. You can play with distinct types of products to create the most suitable atmosphere for you: perhaps you would prefer a something with a classic taste, like a chandelier, or perhaps a modern suspension in brass. The right lamp in the right place can give a new face to the story you want to write for the customer who visits the fashion boutique.
Light in a fashion boutique is crucial: the warmth of the light can make a certain type of material stand out, and proper color rendering will allow you to enhance the actual colors of your collections. Giving space to lighting in your storefront can allow you to stand out among the many stores on a city street, and it is lighting that allows you to spotlight a particular element of your collection that you think deserves more attention. Light and collections work together to create an atmosphere of colors, emotions and stories in which customers are the protagonists.
By Arli Luce
