Andrea Trimarchi and Simone Farresin (Formafantasma) have selected Flos as lighting partner to lit their site-specific installation in the Entrance Hall of Stockholm’s annual trade show, with an impressive array of WireLine pendant lamps in forest green colour. Flos, has collaborated with Formafantasma and Stockholmsmässan last February on the occasion of Stockholm Furniture Fair, the largest and most important meeting place for furniture- and lighting design and interior architecture in Sweden.
Honouring its long-lasting relationship with the studio founded by Italian designers Andrea Trimarchi and Simone Farresin – Guests of Honor at this year’s show, Flos illuminated The Reading Room, a site-specific installation designed by the duo for the Entrance Hall. A clean, impressive array of iconic WireLine pendant lamps in a forest green finish perfectly match the space design concept.
The meaningful synergy between Flos and Formafantasma – based on shared values, commitment and research – has been expressed through the years not only in product design but also in collaborations for special installations in art and design shows or leading trade fairs, as in the case of The Reading Room: a quiet space where visitors could sit, read and reflect. A selection of books related to ecology, sustainability and especially forest were displayed, along with a series of videos from Formafantasma practice. The concept behind The Reading Room embodies the studio sensibility, philosophy and approach to design focused on material investigations and research into the ecological consequences of design today.
A sensibility and an authenticity that are expressed also in the design of WireLine, a contemporary icon in Flos’ decorative catalogue since 2021. A ceiling lamp designed using a light source, a cable and nothing else. A careful mix of technology and emotions, industrial skills and craftmanship enhanced by an artistic approach.
