Flos B&B Italia Group’s two founding brands join forces in the furniture and lighting project for the CONI hospitality house “Casa Italia Paris 2024”. The UP Series by Gaetano Pesce and Viscontea by Achille and Pier Giacomo Castiglioni are among the iconic designs on display.

Flos and B&B Italia, historic lighting and furniture brands of Made in Italy design, took part in the Casa Italia Paris 2024 project, the hospitality house that hosted the athletes and guests during the XXXIII Olympic Games.

Flos and B&B Italia, founding brands of Flos B&B Italia Group, among the leaders in the high-end furniture sector, represented the excellence and tradition of Italian design in the frame of Casa Italia Paris 2024, for which the CONI has chosen Le Pré Catelan, A symbol of Olympism, a building in the style of Napoleon III immersed in the largest park of the city, the Bois de Boulogne, just a few steps from the Champs Élysées. The two companies participate for the first time at Casa Italia Paris 2024 – along with other design brands and contemporary Italian artists – showcasing their most iconic creations, both classic and modern, in the venue’s indoor and outdoor spaces, taking guests on a spectacular and evocative journey that epitomizes Italian elegance and beauty.

As Official Partner of Casa Italia Paris 2024, B&B Italia has furnished the living, lounge and outdoor areas with some of its most recognizable products that combine unique design, quality, comfort and function as well as sustainability, an increasingly crucial element intrinsic to furniture designed to last over time. The UP Series by Gaetano Pesce, the Camaleonda sofa and Le Bambole seating by Mario Bellini, the Planck tables by Piero Lissoni, and the Allure O’ table and Flair O’ chairs by Monica Armani furnished Casa Italia, highlighting a strong dialogue with the context through the choice of distinctive shapes, colours and materials. The ongoing dialogue created by the brand’s products continued through to the outdoor lounge areas, where Casa Italia’s green spaces were dotted with products from the B&B Italia Outdoor collection, the brand’s outdoor furniture line launched in 2007. The Ribes sofas by Antonio Citterio, the Crinoline chairs by Patricia Urquiola and the Borea tables by Piero Lissoni have welcomed athletes and guests creating stylish aesthetic synergies with the Le Pré Catelan gardens.

Flos has worked on the lighting project for Casa Italia as an Official Supplier, intending to make light a precious element for highlighting the works of art and the objects that enriched the setup of the Italian hospitality house, so that the exhibition and its narrative itinerary could be enjoyed both during daytime and nighttime. Light has been used to shape the space in such a way as to create visual hierarchies among the superb items on display, without forgetting the ambient lighting needed for the celebratory events that took place in the venue.

Created in collaboration with the lighting and innovation technology laboratory Fabertechnica, with the interior designer Bianca Patroni Griffi and the architecture firm IT’S, Flos lighting display included some of the brand’s most recognisable suspension creations, such as iconic cocoon models Taraxacum and Viscontea by Achille and Pier Giacomo Castiglioni and Zeppelin by Marcel Wanders. These interacted with more recent and timeless collections, such as Glo-Ball by Jasper Morrison, Arrangements by Michael Anastassiades, IC and Captain Flint floor lamps, also by Anastassiades, and Bellhop Floor by Barber Osgerby.

For the exterior green spaces, stylish outdoor floor lamps have been selected to create a sophisticated and harmonious dialogue with the surrounding architecture. These include Captain Flint Outdoor and IC Outdoor, designed by Michael Anastassiades, featuring bases in precious materials such as Tuscan imperial travertine and volcanic stone from the slopes of Mount Etna. Finally, Flos Architectural, the brand’s professional lighting division for large-scale projects, has equipped Casa Italia with innovative tech solutions that include The Tracking Magnet, an ingenious patented system with magnetic fastening LED lights in spot or linear versions for functional, efficient lighting that is also comfortable and non-invasive.

The two brands came together in a shared, harmonious project that aimed to celebrate the artistic and cultural excellence of Italian design.

Flos B&B Italia Group

Starting from November 2018, Flos and B&B Italia are part of Flos B&B Italia Group, a leading global group with a European cultural heritage including several legacy brands in the world of luxury furnishings and lighting. Driven by the purpose of “We design for a beautiful life”, the Group designs for the planet, people and culture. The Group includes FLOS, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, FENDI Casa, Audo and Lumens.

Flos B&B Italia Group