From September 14th to 16th, BeTrend 2024 at BolognaFiere to explore the latest innovations in home decor and giftware

BolognaFiere hosted the first edition of BeTrend, the fair dedicated to the home decor and giftware sectors. The event took place in Pavilion 19, Constitution Entrance, showcasing the Autumn-Winter 2024-2025 collections. With over 100 brands in attendance and growing international interest, BeTrend aimed to establish itself as a successful showcase in the trade fair landscape.

Admission was free and exclusively reserved for industry professionals.

BeTrend offered a unique opportunity to discover new market trends and present increasingly innovative and exciting products to customers in their stores.