The interactive and constantly updated tool that allows visitors to explore fully furnished spaces designed in Alba’s signature style and design
Alba, a Veneto-based furniture manufacturer, continues to stand out for its ability to blend tradition with innovation. 2024 has been a transformative year, marked by strategic investments and structural changes that have propelled the company toward new horizons. Among the most significant projects, the rebranding carried out in the spring has strengthened a more mature and distinctive corporate identity, embracing the furniture sector from every angle. Chairs, tables, modular shelving, waiting bench legs, coat racks, and much more—each product reflects the originality and design that have defined Alba for 43 years, meeting the needs of an increasingly attentive and demanding market.
In line with its dynamic and contemporary vision, Alba has introduced a series of digital tools designed to facilitate a more direct interaction with the market. AlbaExpe, the virtual tour available here, offers an immersive experience that enhances the style and functionality of its products. Launched in 2022, it features sleek, well-designed virtual environments that provide an intuitive and engaging exploration of Alba’s product ecosystem right from a computer or smartphone.
With AlbaExpe, visitors can discover a wide selection of products, from collections launched in 2022 and 2023 to the latest 2024 releases: among them is Jota, a compact and versatile seat designed for both contract and residential settings, available with technopolymer shells or in Bio-lolla, an innovative recycled material made from rice processing waste. Another highlight is Riace, a collection of central-column tables ideal for Ho.Re.Ca. and residential spaces, available in multiple sizes and finishes. The Maui line includes a series of armchairs with three different shell variations, perfect for contract and residential use, accompanied by a practical matching side table. Completing the selection is Meti, an elegant armchair with an enveloping design, available with or without armrests.
The rebranding also accompanied the release of a new general catalog, which consolidates Alba’s entire collection into a single document available in both print and digital formats. Organized with an intuitive kit-based structure, the catalog is a practical and comprehensive tool for exploring the Alba universe. As part of its brand identity renewal, the company’s headquarters also underwent a major structural revamp: the building was expanded to accommodate a brand-new showroom on the upper floor. Meanwhile, the ground floor now features a completely redesigned welcoming area and newly optimized office spaces, reflecting Alba’s ongoing commitment to improvement and innovation.
2025 promises to be just as dynamic, with Alba set to participate in Interzum, the prestigious Cologne trade fair scheduled from May 20 to 23. This event will provide a unique opportunity for Alba to engage directly with professionals and customers, showcase its products firsthand, and strengthen its position as a company that transforms innovative ideas into tangible projects.
